Crafting and Executing Strategy ISE
22nd Edition
126056973X
·
9781260569735
© 2020 | Published: January 11, 2019
Crafting & Executing Strategy 22e provides an engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice. This new edition includes a clear presentation of the value-price-cost …
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Part 1: Concepts and Techniques for Crafting and Executing Strategy Section A: Introduction and Overview
1 What is Strategy and Why is it Important
2. Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company's External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership
1 What is Strategy and Why is it Important
2. Charting a Company's Direction
Section B: Core Concepts and Analytical Tools
3. Evaluating a Company's External Environment
4. Evaluating a Company's Resources, Capabilities, and Competitiveness
Section C: Crafting a Strategy
5. The Five Generic Competitive Strategies
6. Strengthening a Company's Competitive Position
7. Strategies for Competing in International Markets
8. Corporate Strategy
9. Ethics, Corporate Social Responsibility, Environmental Sustainability, and Strategy
Section D: Executing the Strategy
10. Building an Organization Capable of Good Strategy Execution: People, Capabilities, and Structure
11. Managing Internal Operations
12. Corporate Culture and Leadership
Crafting & Executing Strategy 22e provides an engaging, clearly articulated and conceptually balanced mainstream treatment of the latest developments in theory and practice. This new edition includes a clear presentation of the value-price-cost framework, and integrates the resource-based view of the firm from the perspective of both single-business and multi-business strategies.