In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a c…
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream tr…
The market-leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, continually adapts to the dynamic shifts in financial markets while maintaining a core theme – that security markets are nearly efficient, meaning you shouldn't expect to find obvious barga…
Fundamentals of Human Resource Management?2024 Release provides a complete, concise introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment. Its?adaptive?learning program and its?engaging,?focused, and?…
Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices and provide the foundation that will enable students to achieve ex…
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editi…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students …
The new 3rd edition of Vocational Training and Assessment has been written to support delivery of the recently endorsed Certificate IV in Training and Assessment (TAE40122).The text continues to be a valuable resource for new and existing VET practitioners, helping them to understand the VET framewo…
This new title from McGraw Hill is a course in a book for TAFES and RTOs delivering the Certificate III in Business (BSB 30120). It offers a complete solution, with a textbook or ebook option, complimentary Instructor Resources and a separate Assessment Package. The text is completely up-to-date for…
