Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-w…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This title reflects these changes and their implications for the marketer. McGraw Hill Connect ensures demonstration of marketing communications to real-world scenarios with S…
Dive into the transformative world of fintech and decentralized finance with this comprehensive textbook, designed for upper-level undergraduate and graduate students. Balancing foundational concepts with real-world applications, it explores blockchain technology, cryptocurrencies, NFTs, and regulat…
Rothaermel combines conceptual frameworks, empirical research, and practical applications with real-world examples to help students navigate a rapidly evolving and complex landscape. Strategic Management stands at the forefront of AI integration and strategy education, highlighting cutting-edge adv…
In the rapidly evolving landscape of modern business, artificial intelligence (AI) has emerged as a transformative force, redefining how organizations operate, compete, and thrive. The advent of AI has introduced unprecedented opportunities and challenges, compelling business leaders to navigate a c…
Unlike any other MIS text, Business Driven Technology discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Every discussion in the text first addresses the…
