Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices and provide the foundation that will enable students to achieve ex…
This new title from McGraw Hill is a course in a book for TAFES and RTOs delivering the Certificate III in Business (BSB 30120). It offers a complete solution, with a textbook or ebook option, complimentary Instructor Resources and a separate Assessment Package. The text is completely up-to-date for…
The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantl…
Fundamentals of Investments is aimed at the introductory investments class with students who have relatively little familiarity with investments. The text is written in a relaxed, informal style that engages the student and treats him or her as an active participant rather than a passive information…
Frank T. Rothaermel wrote Strategic Management 6e from the ground up because the world has changed dramatically since 5e was published (in January 2020). Events such as the COVID-19 pandemic, social justice movements, war, and disenchantment with the economic system profoundly impact how leaders run…
Since its inception, An Introduction to Business Ethics by Joseph DesJardins has been a cutting-edge resource for the business ethics course. The book’s unique multidisciplinary approach offers critical analysis and integrates the perspective of philosophy with management, law, economics, and publ…
Consumer Behavior: Building Marketing Strategy builds on theory to provide students with a usable, strategic understanding of consumer behavior that acknowledges recent changes in internet, mobile and social media marketing, ethnic subcultures, internal and external influences, global marketing envi…
Unlike any other MIS text, Business Driven Technology, 10e, discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices. Business Driven Technology offers you the…
Nickels/McHugh/McHugh, Understanding Business: The Core, 3e provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples wi…
