Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts 2024 Release has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream tr…
Focus on Personal Finance is a brief, 14-chapter text covering the critical topics in Personal Finance courses. Focus is designed and written to appeal to a range of ages, life situations, and financial literacy levels. The active approach of Focus empowers students to successfully make and execute …
M: Business is designed to be brief, highly visual, and flexible for today’s digital and entrepreneurial students.? Its unique design and approach enable instructors to cover topics at the depth they desire with an unrivaled mixture of exciting, fresh content and resources to support active learni…
M: Advertising examines advertising from the perspective of the advertiser as well as the specialists who create advertising.? M: Advertising takes students beyond theory to learn about roles within each of these organizations, and to consider which they might one day play themselves in a highly vis…
Crafting & Executing Strategy: The Quest for Competitive Advantage: Concepts & Cases has a long-standing reputation of being the most teachable text. It is regarded as the benchmark by which all others are measured. It is engaging, clearly articulated and conceptually balanced mainstream tr…
The market-leading undergraduate investments textbook, Essentials of Investments by Bodie, Kane, and Marcus, continually adapts to the dynamic shifts in financial markets while maintaining a core theme – that security markets are nearly efficient, meaning you shouldn't expect to find obvious barga…
Fundamentals of Human Resource Management?2024 Release provides a complete, concise introduction to human resource management for the general business manager who wants to learn more about how HRM is used in the everyday work environment. Its?adaptive?learning program and its?engaging,?focused, and?…
Business Driven Information Systems discusses various business initiatives first and how technology supports those initiatives second. The premise for this unique approach is that business initiatives should drive technology choices and provide the foundation that will enable students to achieve ex…
Global Business Today sets the standard for International Business courses, at both undergraduate and graduate levels. It is relevant (timely, comprehensive), practical (focused on applications of concepts), and integrated (logical flow of topics from chapter to chapter). The success of past editi…
