Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! This comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how students …
This new title from McGraw Hill is a course in a book for TAFES and RTOs delivering the Certificate III in Business (BSB 30120). It offers a complete solution, with a textbook or ebook option, complimentary Instructor Resources and a separate Assessment Package. The text is completely up-to-date for…
The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantl…
Nickels/McHugh/McHugh, Understanding Business: The Core, 3e provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples wi…
The new edition of Project Management in Practice focuses on the needs of project management professionals in Australia, with all content reflecting the latest industry standards and practices.Closely aligned with the latest version of the Business Services Training Package (V8.0), this edition is s…
This book is an innovative alternative to traditional Careers guides, written for anyone creating or delivering a Careers programme to pre-18 learners. It creates a bridge between the concepts of Employability and Careers to highlight how learners can be supported to better understand those first fe…
