Introduction to Mass Communication focuses on literacy and culture, equipping students with essential skills in today’s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, scenario-driven activities, a…
Mass Media Law provides college students with a timely, comprehensive, and up-to-date examination of some of the most important principles, doctrines, and cases affecting communications law and the First Amendment freedoms of speech, press, and assembly. The book is packed with current, real-life ex…
Kory Floyd presents a balance of theory and application in Public Speaking Matters, providing opportunities for students to put into practice what they just read. Public Speaking Matters teaches students that adapting to the context of the speech - including the cultural backgrounds of their listene…
To address today’s media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Commun…
Now in its sixteenth edition, Effective Group Discussion combines the most recent research findings and practical tools students need to become productive group members. A variety of secondary groups are covered in the text: work groups, committees, task forces, self-directed work teams, and other s…
Now in its sixteenth edition, Effective Group Discussion combines the most recent research findings and practical tools students need to become productive group members. A variety of secondary groups are covered in the text: work groups, committees, task forces, self-directed work teams, and other s…
The award-winning The Art of Public Speaking offers a time-tested approach that has made it the most widely used college textbook on its subject in the world. Seamlessly coordinated with Connect, McGraw Hill's path-breaking online program, it supplies a proven set of teaching and learning tools that…
Mass Media Law, 22nd ed., provides college students with a timely, comprehensive, and up-to-date examination of some of the most important principles, doctrines, and cases affecting communications law and the First Amendment freedoms of speech, press, and assembly. The book is packed with current, r…
Mass Media Law, 22nd ed., provides college students with a timely, comprehensive, and up-to-date examination of some of the most important principles, doctrines, and cases affecting communications law and the First Amendment freedoms of speech, press, and assembly. The book is packed with current, r…
“Public speaking matters. Being able to speak confidently in front of an audience helps you succeed in school, at work, and in your community. I look forward to helping your voice be heard.” - Kory Floyd, Author Author, Kory Floyd, presents a balance of theory and application in the third editi…
