Business & Economics
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We work closely with higher education institutions and companies world-wide to understand the skills and knowledge they value most. By adapting our learning solutions to meet the evolving needs of employers and trends in technology, society, and the economy, we’re committed to partnering with you to shape better business students, schools, and future leaders.
Webinar Recording: Engage Your Students in Data Analytics with Vern Richardson’s Hands-On Approach
Watch McGraw Hill author and award-winning educator Vern Richardson as he shares his hands-on approach to teaching data analytics. Using immersive labs with Excel, Tableau, Power BI, and Gen AI tools like ChatGPT, he shows how his labs can help move students beyond the basics to build career-ready skills. Watch now!
Analytics Across the Business Curriculum
Analytics is all around us, and mastering it is essential for tomorrow’s business leaders. Available within McGraw Hill Connect are integrated analytics tools designed to give students relevant exposure and practice with analytics.
Programming Prep
Programming Prep assignments introduce students to fundamental coding and analytics techniques using two of the most widely used tools in business—Excel and Python. With adaptive technology personalising each student’s experience, these interactive activities provide targeted coaching and helpful resources as they work through questions. This low-pressure approach helps students build the confidence to tackle more advanced programming and analytics concepts.
Available in:
Tableau Dashboard Activities
Tableau Dashboard Activities let students explore live Tableau dashboards within McGraw Hill Connect® using interactive filters, menus, and auto-graded calculation and analysis questions. These activities help students check their understanding and apply their learning through analytics and critical thinking.
Available in: Accounting and Finance
Applying Tableau & Applying Power BI
Applying Tableau and Power BI activities help students make better business decisions by analysing data for insights. Students can create their own reports and dashboards, using data to craft compelling business stories. Students then tackle critical-thinking and calculation questions that require data manipulation and interpretation.
Available in: Accounting
R software
McGraw Hill’s Business Analytics content gives students the chance to practice analytics in R through an easy-to-use format in Connect. Focusing on basic R functions and libraries for statistical analysis, the content emphasizes statistical thinking and communication, while providing the essential commands to help students gain exposure to this key business tool.
Available for: Business Analytics
Marketing Analytics Exercises
McGraw Hill’s Marketing Analytics activities challenge students to make decisions using metrics commonly seen across marketing professions. These activities are auto-graded and are intended to give students practice analysing and using marketing data to inform decisions.
Available for: Marketing
Featured Analytics Offerings
Richardson, Introduction to Business Analytics
Richardson, Introduction to Business Analytics
Richardson, Introduction to Business Analytics for Accounting, 2e
Richardson, Data Analytics for Accounting, 3e
Jaggia, Business Analytics, 2e
Hair, Essentials of Marketing Analytics, 2e
Featured Blogs
Ideas in Finance
A new finance blog to complement Viney 9e
Written to complement Financial Institutions, Instruments and Markets 9e, author Dr Peter J Phillips brings you classic findings in finance, interesting human financial decision-making quirks, and current industry news and trends.
ECON Everyday
A new blog for economics students!
ECON Everyday is filled with current events analysis; tying economics to real world events (from the economics of bans on plastic straws, to the effect of using pumpkin spice in everything).
Case Studies
University of Southern Queensland
Using Connect with Baltzan et al's Business Driven Information Systems
In the last 50 years the University of Southern Queensland (USQ) has become a prominent multicampus teaching and reserach institution. USQ Toowoomba is the university's founding campus, located in Australia's largest inland city, and home to more than 4000 students.
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Interactive digital tools for Economics
SmartBook
SmartBook is an adaptive learning experience that helps students study more effectively by assessing their comprehension of the material and guiding them to resources until they understand. SmartBook is proven to help raise students grades and encourages mastery and long-term retention. Robust reporting features enable you to track student progress and help guide teaching strategies for a more dynamic class experience.
Application Based Activities
Application-Based Activities (ABAs) are immersive, online simulations that put students in the role of everyday economists. Students practice economic thinking and problem-solving and see the implications of their decisions as they move through scenarios. ABAs allow students to examine shifts of demand and supply, evaluate the effectiveness of productivity measures, and more.
Interactive Graphs
Interactive graphs help students see the relevance of the subject matter by providing visual displays of real data for students to manipulate. All graphs are accompanied by assessment questions to help guide students through the experience of interpreting and analysing the graphs and data.
Algorithmic & Static Exercises
Algorithmic exercises are auto-graded exercises using different numeric values each time a problem is given to the student. This allows students to practice working a problem several times and deters cheating because each student receives a slightly different version of the problem and correct answer. Static versions are also available so that you can have a set of exercises where students would get the same numbers.
Math Preparedness
Math Prep assignments and videos provide an important refresher on prerequisite basic maths topics necessary to be successful in the course.
Videos
Assignable in Connect for Economics, videos guide students through the most difficult course topics, featuring mini lectures to break down complicated topics into digestible chunks, animations and graphs.
Narrated PowerPoints
Narrated versions of the student PPTs are assignable by chapter in Connect. The PPTs outline the chapter and are useful to replace the lecture portion of a class, for online courses, or to provide additional support for students.
Contact your Education Consultant to request a demo: