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Practice Marketing Full Simulation
Practice Marketing is a 3D simulation that lets students practice their marketing skills in a fun, competitive environment.
Digital Tools for Marketing
We understand the importance of preparing students for their future careers. Building critical thinking skills alongside problem solving and data analysis skills are essential for students to be successful in securing a job after they graduate. That’s where Connect comes in. Paired with adaptive versions of our leading texts in Marketing, Connect offers a suite of online career readiness resources focused on developing these skills among your students.
SmartBook
SmartBook makes study time as productive and efficient as possible by identifying and closing knowledge gaps through a continually adapting reading experience. This ensures that every minute spent with SmartBook is returned to the student as the most value-added minute possible. Robust reporting features enable you to track student progress and help guide teaching strategies for a more dynamic class experience.
Marketing Analytics Excercises
These auto-graded, data analytics activities challenge students to make decisions using metrics commonly seen across Marketing professions, giving students practice analysing and using marketing data to make decisions.
Simulations: Application Based Activities & Practice Marketing
Application Based Activities (ABAs) are immersive, online simulations that provide students with valuable practice using problem solving skills to apply their knowledge to realistic scenarios. Marketing ABAs put students in the role of a Marketing Manager, where they must successfully launch a new product to market, allowing them to practice analysing sales results, refining promotional strategies and more. For example, our Practice Marketing simulation enables students to put their marketing skills to the test in a fun and competitive environment that places them at the helm of a backpack manufacturing company.
Writing Assignment
Enhance students' conceptual understanding and writing skills with Writing Assignments. Easily integrate writing development into your course, helping students build the essential writing skills they need for success both now and in the future. Assign, track, grade, and offer feedback—all in one platform.
Video Cases & Case Analyses
Video Cases and Case Analyses featuring real companies are assignable with corresponding comprehension questions that help students analyse and apply key marketing concepts. They can be found in Connect under Application Exercises.
Marketing Plan Prep Exercises
These guided exercises with examples help students better understand and differentiate the elements of a marketing plan. They are available within most for our Principles of Marketing titles.
iSeeit & Manager’s Hot Seat Videos
iSeeit videos provide engaging, animated introductions to key course concepts. Perfect for launching lectures and assigning as pre- or post-lecture.
Manager’s HotSeat Videos allow students to assume the role of a manager so that they can use their critical thinking skills to apply the concepts learned to real managerial challenges.
Each video is followed by a series of assignable assessment questions tied to learning objectives.
Click & Drag Excercises
These activities ask students to identify, pair and categorise Marketing terms and concepts. They can be found in Connect under Application Exercises.
Contact your Education Consultant to request a demo: