Marketing - Business & Economics

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  1. eBook for Advertising: an integrated marketing communication perspective 4e
    eBook for Advertising: an integrated marketing communication perspective 4e 4th Edition By George E Belch, Michael A Belch, Gayle Kerr, Irene Powell, David Waller © 2020 | Published: September 17, 2019
    AU$59.95
    The fourth edition of Advertising brings together an author team of highly experienced teachers and industry professionals to produce a learning resource that is both pedagogically sound and reflective of the most current industry practices. This new edition is fully revised to reflect the rapidly …

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  2. Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect
    Advertising: An Integrated Marketing Communication Perspective 4e (Pack - includes Connect 4th Edition By George E Belch, Michael A Belch, Gayle Kerr, Irene Powell, David Waller © 2020 | Published: September 16, 2019
    AU$164.94
    Out of stock
    Advertising 4e has been fully revised to reflect the rapidly evolving advertising industry by beginning from the premise that everything is digital. To introduce students to the power of digital marketing, this edition contains two new chapters on Search and Analytics, which underpin all modern comm…

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  3. ISE Consumer Behavior: Building Marketing Strategy
    ISE Consumer Behavior: Building Marketing Strategy 14th Edition By David L Mothersbaugh, Delbert I Hawkins © 2020 | Published: July 29, 2019
    AU$149.95
  4. EBOOK Business Environments and Markets 2e (Customised)
    EBOOK Business Environments and Markets 2e (Customised) 1st Edition By Dhruv Grewal © 2019 | Published: July 24, 2019
    AU$52.95
    This customised textbook, Business Environments and Markets 2e is compiled by Claire Lambert at ECU - Joondalup for SBL1300.…

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  5. EBOOK International Marketing 18e
    EBOOK International Marketing 18e 1st Edition By Philip R. Cateora, John Graham, Mary C Gilly © 2019 | Published: June 25, 2019
    AU$59.95
    Pioneers in the field Cateora Gilly and Graham continue to set the standard in this 18th edition of International Marketing with their well-rounded perspective of international markets that encompass history geography language and religion as well as economics which helps students see the cultural a…

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  6. EBOOK The New Emerging Market Multinationals 1e
    EBOOK The New Emerging Market Multinationals 1e 1st Edition By Amitava Chattopadhyay, Rajeev Batra, Aysegul Ozsomer © 2019 | Published: June 10, 2019
    AU$59.95
    LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura.From smartphones and computers to blue jeans and beer companies from China India Taiwan Mexico Turkey and other emerging markets are now winning leading market shares with their own-branded high-quality products—rather than with poorly produced product…

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  7. Business Environments and Markets 2e (Customised)
    Business Environments and Markets 2e (Customised) 1st Edition By Dhruv Grewal © 2019 | Published: May 16, 2019
    AU$87.94
    Out of stock
    This customised textbook, Business Environments and Markets 2e is compiled by Claire Lambert at ECU - Joondalup for SBL1300.…

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  8. EBOOK M: Marketing 6e
    EBOOK M: Marketing 6e 1st Edition By Dhruv Grewal, Michael Levy © 2019 | Published: March 7, 2019
    AU$59.95
    M: Marketing is the most concise impactful approach to Principles of Marketing on the market with tightly integrated topics that explore both marketing fundamentals and new influencers all in an engaging format. Authors Grewal and Levy emphasize that even the best products and services will go unsol…

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  9. EBOOK Strategic Marketing Management 1e (Customised)
    EBOOK Strategic Marketing Management 1e (Customised) 1st Edition By Orville C Walker © 2019 | Published: March 2, 2019
    AU$67.94
    This customised textbook, Strategic Marketing Management 1e is compiled by Farid Ahmed at Western Sydney University for 200087.…

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  10. International Marketing
    International Marketing 18th Edition By Philip R. Cateora, John Graham, Mary C Gilly © 2020 | Published: February 26, 2019
    AU$149.95
    Cateora, Gilly, and Graham continue to set the standard in this 18th edition of International Marketing. With their well-rounded perspective of international markets - which encompass history, geography, language, religion and economics – they help students see the cultural and environmental uniqu…

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