Advertising & Promotion
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Higher Education
Contemporary Advertising ISE
17th Edition © 2024 | Published: February 13, 2023The rate of change in advertising and IMC over the past several years has been continued to be MASSIVE. Weigold/Arens, Contemporary Advertising 17th has been revised to include the latest trends and industry disruptors impacting the world of advertising today. - Our biggest changes are significantl…
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Higher Education
Developing Your Integrated Marketing Communication Plan
1st Edition © 2012 | Published: May 7, 2012A$99.94Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integra…
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Higher Education
Vitalsource eBook Online Access for Advertising: An Integrated Marketing Communication Perspective
2nd Edition © 2011 | Published: November 21, 2011A$61.95Belch, Belch, Kerr and Powell’s innovative text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on the success of the market-leading first edition, re…
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Higher Education
How to Prepare a Promotional Plan
1st Edition © 1998 | Published: May 7, 1998A$49.95Out of stock
