Vitalsource eBook Online Access for Advertising: An Integrated Marketing Communication Perspective
2nd Edition
1743071396
·
9781743071397
© 2011 | Published: November 21, 2011
Belch, Belch, Kerr and Powell’s innovative text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on t…
Read More
After you purchase your eBook, you will need to download VitalSource Bookshelf, a free app. Then login or create an account and enter the code from your order confirmation email to access your eBook.
- Note: the eBook does not include access to Connect
- Access the eBook anytime, anywhere: online or offline
- Create notes, flashcards and make annotations while you study
- Full searchable content: quickly find the answers you are looking for
Belch, Belch, Kerr and Powell’s innovative text was the first to paint a picture of the shift from conventional advertising methods to the more widely recognised mix of an integrated marketing communication strategy. This second edition builds on the success of the market-leading first edition, recognising that advertising has become a blank canvas, where marketers must look beyond traditional media and conventional thinking to achieve success.The text has been extensively updated and is packed with exciting new material from Australia, New Zealand, Asia and around the world, catapulting readers into the business practices of the twenty-first century.