Sales is at the heart of modern business. Understanding and using aspects of sales in order to improve for-profit businesses, not-for-profit organizations, and students’ career prospects is a critical and relevant to all students, regardless of their major. Career success for students will be …
Selling: Building Partnerships, remains faithful to the original goal of the product since its first edition—that instructors don't want to teach the history of selling, rather they want their students to know how it is done. While many things have changed, students still need to practice newly le…
ABC's of Relationship Selling 13e trains readers on a step-by-step selling process that is universal in nature. This edition presents the sales process or system in a logical sequence: from planning and the approach, to closing, to follow-up, for exceptional customer service. The goal of this text h…
ABC's of Relationship Selling 13e trains readers on a step-by-step selling process that is universal in nature. This edition presents the sales process or system in a logical sequence: from planning and the approach, to closing, to follow-up, for exceptional customer service. The goal of this text h…
Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan.Developing Your Integrat…
Designed for marketing students and practitioners. In a highly competitive market it is vital to effectively communicate the message of your product, service or idea. The starting point for effective marketing communication is an integrated marketing communication (IMC) plan. Developing Your Integra…
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The spectacular opening and
closing ceremonies of the Beijing Olympics in 2008, which had a lasting
impression on many, was one of the most recent testaments to Asia's emergence on
the world stage and to its ability to successfully plan and host even the
largest of events. Rich in…
This brand new edition reflects the substantial changes that have occurred in personal selling. The text focuses on the two fundamentals of personal selling—consultation and persuasion—together with in-depth coverage of customer relationship management strategies for practical success in the fie…
About the authorDr Susan Dann is one of Australia’s most highly regarded scholars in the area ofsocial and ethical issues in marketing communications, which is why she wasrecruited to write the chapter ‘Evaluating the social, ethical and economic aspectsof advertising and promotion’.Dr Dann is…
