Understanding Business: The Core ISE

PART 1: Business Trends: Cultivating a Business in Diverse, Global Environments?  

Chapter 1: Exploring the Business Environment and Economics? 

Chapter 2: Doing Business in Global Markets? 

Chapter 3: Demanding Ethical and Socially Responsible Behavior? 

PART 2 Business Ownership: Starting a Small Business? 

Chapter 4: How to Form a Business? 

Chapter 5: Entrepreneurship and Starting a Small Business? 

PART 3: Business Management: Empowering Employees to Satisfy Customers?

Chapter 6: Management and Leadership? 

Chapter 7: Structuring Organizations for Today’s Challenges? 

Chapter 8: Production and Operations Management? 

PART 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services? 

Chapter 9: Motivating Employees? 

Chapter 10: Human Resource Management: Finding and Keeping the Best Employees? 

PART 5: Marketing: Developing and Implementing Customer-Oriented Marketing Plans?

Chapter 11: Marketing: Helping Buyers Buy? 

Chapter 12: Managing the Marketing Mix: Product, Price, Place, and Promotion?  

Chapter 13: Using Technology to Manage Information?  

PART 6: Managing Financial Resources? 

Chapter 14: Understanding Accounting and Financial Information? 

Chapter 15: Financial Management? 

Chapter 16: Money, Financial Institutions, and the Federal Reserve? 

Bonus Chapters (Online Only)

A: Working within the Legal Environment? 

B: Managing Risk? 

C: Managing Personal Finances and Investing

Nickels/McHugh/McHugh, Understanding Business: The Core, 3e provides unmatched depth, breadth, currency, and relevancy, with extremely readable format for students with all learning styles through 16 chapters.

RELEVANCY AND CURRENCY continues with the focus on a wealth of current, diverse examples with large number of companies of all sizes and industries in the United States and around the world. From Brexit and ransomware to 3D printing and robo-advisors, numerous relevant examples tie directly into chapter lessons. Keep your course continuously current by subscribing to the From the News to the Classroom blog, for even more article and video clip examples weekly.

RESULTS-DRIVEN TECHNOLOGY Bridging the Gap between Concept and Application through a variety of interactives in Connect. Smartbook 2.0 provides dynamic, personalized reading experience with Video Cases, Case Analyses and Application-Based Activities designed to drive engagement through real-word scenarios for students to observe, analyze and develop their critical thinking skills.

GOLD STANDARD IN TEACHING RESOURCES with experienced and diverse authors that designed resources for the needs of nearly all classrooms, no matter the size, teaching modality, or learning objectives. Course supplements tightly align with chapter concepts and enhance retention.