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Strategic Management: 2026 Release ISE

1264704488 · 9781264704484
Rothaermel combines conceptual frameworks, empirical research, and practical applications with real-world examples to help students navigate a rapidly evolving and complex landscape. Strategic Management stands at the forefront of AI integration
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PART ONE: ANALYSIS

1. What Is Strategy?

2. Strategic Leadership: Managing the Strategy Process

3. External Analysis: Industry Structure, Competitive Forces, and Strategic Groups

4. Internal Analysis: Resources, Capabilities, and

Rothaermel combines conceptual frameworks, empirical research, and practical applications with real-world examples to help students navigate a rapidly evolving and complex landscape. Strategic Management stands at the forefront of AI integration

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ISBN10: 1264704488 | ISBN13: 9781264704484

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ISBN10: 1266302565 | ISBN13: 9781266302565

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