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Small Business Management ISE

8th Edition
1260547493 · 9781260547498
Small Business Management: An Entrepreneur’s Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic “how-to” pe… Read More
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Part 1: The Dynamic Role of Small Business

Chapter 1: Starting Your Small Business

Chapter 2: Family-Owned Businesses

Chapter 3: Forms of Ownership of Small Businesses

Chapter 4: Maintaining Good Government Relations and Business Ethics

Part 2: How to Plan and Organize a Business

Chapter 5: Create, Buy, or Franchise a Small Business

Chapter 6: Planning, Organizing, and Managing a Small Business

Chapter 7: How to Obtain the Right Financing for Your Business

Part 3: How to Market Goods and Services

Chapter 8: Developing Marketing Strategies

Chapter 9: Promoting and Distributing

Part 4: How to Organize, Manage, and Operate the Business

Chapter 10: How to Obtain and Manage Human Resources and Diversity in Small Companies

Chapter 11: How to Maintain Relationships with Your Employees and Their Representatives

Chapter 12: Obtaining and Laying Out Operating Facilities

Chapter 13: Purchasing, Inventory, and Quality Control

Part 5: Basic Financial Planning and Control

Chapter 14: Basic Financial Planning

Chapter 15: Budgeting and Controlling Operations and Taxes

Chapter 17: Risk Management, Insurance, and Crime Prevention

 

Small Business Management: An Entrepreneur’s Guidebook, by Mary Jane Byrd takes a practical and down-to-earth approach to planning, organizing, and running a small business. While employing current research and theory, its pragmatic “how-to” perspective illustrates many practical examples and applications from the business world.  It explains how to achieve optimum benefits from the limited resources available to small firms, as well as how to plan for growth and succession in a business.  It also explores arguments both for and against owning a small business.