Marketing Strategy: A Decision-Focused Approach
8th Edition
0078028949
·
9780078028946
© 2014 | Published: January 24, 2013
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strate
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Section One: Introduction to Strategy
Chapter 1: Market-Oriented Perspectives Underlie Successful Corporate, Business, and Marketing Strategies
Chapter 2: Corporate Strategy Decisions and Their Marketing Implications
Chapter 3
Marketing Strategy, 8e is a focused, succinct text which can be used on its own or packaged with a case book. It covers the concepts and theories of creating and implementing a marketing strategy and offers a focus on the strate
Supporting Websites
- Online Learning Center: http://www.mhhe.com/walker8e