Marketing: A Practical Approach 7e eBook
1st Edition
1121811868
·
9781121811867
© 2013 | Published: December 2, 2013
This is the eBook for Marketing: A Practical Approach 7e.
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Part 1: Modern Marketing
1. The field of marketing 2. The marketing environment
3. Gathering marketing information
Part 2: Understanding Markets
4. Market segmentation, targeting and positioning
5. Understanding the consumer market
6. Understanding the business market
Appendix A: International Markets
Part 3: The Marketing Mix
7. Product planning and development
8. Product management strategies
9. Service marketing strategies
10. Pricing strategies
11. Distribution strategies
Appendix B: Retailing and wholesaling
12. The promotional plan
Appendix C: Marketing planning models
Appendix D: Measuring marketing programs
1. The field of marketing 2. The marketing environment
3. Gathering marketing information
Part 2: Understanding Markets
4. Market segmentation, targeting and positioning
5. Understanding the consumer market
6. Understanding the business market
Appendix A: International Markets
Part 3: The Marketing Mix
7. Product planning and development
8. Product management strategies
9. Service marketing strategies
10. Pricing strategies
11. Distribution strategies
Appendix B: Retailing and wholesaling
12. The promotional plan
Appendix C: Marketing planning models
Appendix D: Measuring marketing programs
This is the eBook for Marketing: A Practical Approach 7e.