ISE Business Communication: A Problem-Solving Approach

2nd Edition
1260571068 · 9781260571066
Prepares students to take charge of the communication challenges they’ll face on the job by providing a process for analysing communication problems and thorough support for designing successful solutions.Student friendly in design with problem-sol… Read More
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Brief Table of Contents

Chapter 1 Solving Communication Problems in the Workplace

Chapter 2 Getting Positive Responses to Your Communication

Chapter 3 Communicating with Culturally Diverse Audiences

Chapter 4 Designing the Right Type of Message: From Letters to Social Media

Chapter 5 Communicating Your Messages Visually

Chapter 6 Crafting Effective Sentences and Paragraphs

Chapter 7 Writing Good-News and Neutral Messages

Chapter 8 Writing Bad-News Messages     
Prepares students to take charge of the communication challenges they’ll face on the job by providing a process for analysing communication problems and thorough support for designing successful solutions.
Student friendly in design with problem-solving cases and strong coverage of ethical communication.