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Introduction to Mass Communication: 2026 Release ISE

126439991X · 9781264399918
Introduction to Mass Communication focuses on literacy and culture, equipping students with essential skills in today’s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, custo… Read More
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PART 1 LAYING THE GROUNDWORK

1 Mass Communication, Culture, and Media Literacy

2 Convergence and the Reshaping of Mass Communication

PART 2 MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES

3 Books

4 Newspapers, Online News, and an Evolving Journalism

5 Print and Online Magazines

6 The Movies

7 Radio, Streaming, and the Recording Industry

8 Television and Streaming Video

9 Video Games

10 The Internet and Social Media

PART 3 STRATEGIC COMMUNICATION INDUSTRIES

11 Public Relations

12 Advertising and Brand Influence

PART 4 MASS-MEDIATED CULTURE IN THE INFORMATION AGE

13 Theories and Effects of Mass Communication

14 Media Freedom, Regulation, and Ethics

15 Global Media

Introduction to Mass Communication focuses on literacy and culture, equipping students with essential skills in today’s ever-changing media landscape. Along with the core content, students are supported by a suite of personalized study tools, customizable assessments, scenario-driven activities, and writing tools in McGraw Hill Connect.