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Entrepreneurial Small Business ISE

7th Edition
126642041X · 9781266420412
Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a sm… Read More
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PART ONE: ENTREPRENEURS AND IDEAS: THE BASIS OF SMALL BUSINESS 

Chapter 1: Small Business: Varieties and Impacts  

Chapter 2: Small Business Entrepreneurs: Characteristics and Competencies  

Chapter 3: Small Business Environment: Managing External Relations  

Chapter 4: Small Business Ideas: Creativity, Opportunity, and Feasibility  


PART TWO: SMALL BUSINESS PATHS AND PLANS

Chapter 5: Small Business Entry: Paths to Part-Time Entrepreneurship  

Chapter 6: Small Business Entry: Paths to Entrepreneurship  

Chapter 7: Small Business Strategies: Imitation with a Twist  

Chapter 8: Business Plans: Seeing Audiences and Your Business Clearly  


PART THREE: MARKETING IN THE SMALL BUSINESS 

Chapter 9: Small Business Marketing: Customers and Products  

Chapter 10: Small Business Promotion: Capturing the Eyes of Your Market  

Chapter 11: Small Business Pricing, Distribution, and Location  


PART FOUR: ACCOUNTING, CASH, AND FINANCE IN THE SMALL BUSINESS 

Chapter 12: Small Business Accounting: Projecting and Evaluating Performance  

Chapter 13: Cash: Lifeblood of the Business 

Chapter 14: Small Business Finance: Using Equity, Debt, and Gifts  

Chapter 15: Assets: Inventory and Operations Management  

Chapter 16: Small Business Protection: Risk Management and Insurance  


PART FIVE: MANAGEMENT AND ORGANIZATION IN THE SMALL BUSINESS 

Chapter 17: Legal Issues: Recognizing Your Small Business Needs  

Chapter 18: Human Resource Management: Small Business Considerations 

Entrepreneurial Small Business (ESB) focuses on traditional “main street” businesses versus high-growth firms dependent on venture capital. It presents the realities small business owners face and strategies for those starting or maintaining a small business. ESB combines the art of small business survival with the science of small business success, to provide students the tools and knowledge they need to go out and start their own small businesses. 

ESB features practical advice and experiential learning. Informed by nearly 180 journals in entrepreneurship, the authors make the best of modern wisdom easy to understand and easy to apply. With one of the largest collections of experiential learning techniques, ESB gives students the hands-on experience they need to start their small business with over 100 end-of-chapter experiential exercises, 59 skill modules, mini-cases, business model canvases and business plans.