EBOOK Successful Business Intelligence 2e

Chapter 1. Business Intelligence from the Business Side
Chapter 2. Techno Babble: Components of a Business Intelligence Architecture
Chapter 3. The Business Intelligence Front-End
Chapter 4. Measures of Success
Chapter 5. The LOFT Effect
Chapter 6. Executive Support
Chapter 7. D Is for Data
Chapter 8. The Business-IT Partnership
Chapter 9. Relevance
Chapter 10. Agile Development
Chapter 11. Organizing for Success
Chapter 12. The Right BI Tool for the Right User
Chapter 13. Other Secrets to Success
Chapter 14. The Future of Business Intelligence
Appendix A: This Successful BI Survey
Appendix B: Recommended Resources

Revised to cover new advances in business intelligence—bigdata cloud mobile and more—this fully updated bestseller reveals the latesttechniques to exploit BI for the highest ROI. “Cindi has created with hertypical attention to details that matter a contemporary forward-looking guidethat organizations could use to evaluate existing or create a foundation forevolving business intelligence / analytics programs. The book touches onstrategy value people process and technology all of which must be consideredfor program success. Among other topics the data data warehousing and ROI commentswere spot on. The ‘technobabble’ chapter was brilliant!” ?Bill Frank BusinessIntelligence and Data Warehousing Program Manager Johnson & Johnson“ If youwant to be an analytical competitor you’ve got to go well beyond businessintelligence technology. Cindi Howson has wrapped up the needed advice ontechnology organization strategy and even culture in a neat package. It’srequired reading for quantitatively oriented strategists and the technologistswho support them.” ?Thomas H. Davenport President’s Distinguished ProfessorBabson College and co-author Competing on Analytics “Cindi has created anexceptional authoritative description of the end-to-end business intelligenceecosystem. This is a great read for those who are just trying to better understandthe business intelligence space as well as for the seasoned BI practitioner.”?Sully McConnell Vice President Business Intelligence and InformationManagement Time Warner Cable “Cindi’s book succinctly yet completely lays outwhat it takes to deliver BI successfully. IT and business leaders will benefitfrom Cindi’s deep BI experience which she shares through helpful real-worlddefinitions frameworks examples and stories. This is a must-read for companiesengaged in – or considering – BI.” ?Barbara Wixom PhD Principal ResearchScientist MIT Sloan Center for Information Systems Research Expanded to coverthe latest advances in business intelligence such as big data cloud mobilevisual data discovery and in-memory computing this fully updated bestseller byBI guru Cindi Howson provides cutting-edge techniques to exploit BI for maximumvalue. Successful Business Intelligence: Unlock the Value of BI & Big DataSecond Edition describes best practices for an effective BI strategy. Find outhow to: Garner executive support to foster an analytic culture Align the BIstrategy with business goals Develop an analytic ecosystem to exploit datawarehousing analytic appliances and Hadoop for the right BI workloadContinuously improve the quality breadth and timeliness of data Find therelevance of BI for everyone in the company Use agile development processes todeliver BI capabilities and improvements at the pace of business change Selectthe right BI tools to meet user and business needs Measure success in multipleways Embrace innovation promote successes and applications and invest intraining Monitor your evolution and maturity across various factors for impact Exclusiveindustry survey data and real-world case studies from Medtronic Macy’s 1-800CONTACTS The Dow Chemical Company Netflix Constant Contact and other companiesshow successful BI initiatives in action. From Moneyball to Nate Silver BI andbig data have permeated our cultural political and economic landscape. Thistimely up-to-date guide reveals how to plan and deploy an agilestate-of-the-art BI solution that links insight to action and delivers asustained competitive advantage.