EBOOK Strategic Marketing Management 1e (Customised)
1st Edition
1307408540
·
9781307408546
© 2022 | Published: February 28, 2022
This customised textbook, Strategic Marketing Management 1e is compiled by Farid Ahmed at Western Sydney University for MKTG3016.
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1. Market-oriented perspectives underlie successful corporate, business and marketing strategies
2. Corporate strategy decisions and their marketing implications
3. Business strategies and their marketing implications
4. Understanding market opportunities
5. Measuring market opportunities: forecasting and market knowledge
6. Differentiation and brand positioning
7. Targeting attractive market segments
8. Marketing strategies for new market entries
9. Strategies for growth markets
10. Strategies for mature and declining markets
11. Marketing strategies for the digital economy
12. Measuring and delivering marketing performance
2. Corporate strategy decisions and their marketing implications
3. Business strategies and their marketing implications
4. Understanding market opportunities
5. Measuring market opportunities: forecasting and market knowledge
6. Differentiation and brand positioning
7. Targeting attractive market segments
8. Marketing strategies for new market entries
9. Strategies for growth markets
10. Strategies for mature and declining markets
11. Marketing strategies for the digital economy
12. Measuring and delivering marketing performance
This customised textbook, Strategic Marketing Management 1e is compiled by Farid Ahmed at Western Sydney University for MKTG3016.