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EBOOK Business Research Methods 12e

1st Edition
1308632851 · 9781308632858
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough current coverage of all business research topics presented with a balance of theory and practical applica… Read More
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Business Research Methods, 12/e

Part I Introduction to Business Research

Chapter 1 Research in Business

Chapter 2 Ethics in Business Research

Chapter 3 Thinking Like a Researcher

Chapter 4 The Research Process: An Overview

Chapter 5 Clarifying the Research Question through Secondary Data and Exploration

Part II The Design of Business Research

Chapter 6 Research Design: An Overview

Chapter 7 Qualitative Research

Chapter 8 Observation Studies

Chapter 9 Experiments

Chapter 10 Surveys

Part III The Sources and Collection of Data

Chapter 11 Measurement

Chapter 12 Measurement Scales

Chapter 13 Questionnaires and Instruments

Appendix 13a Crafting Effective Measurement Questions

Chapter 14 Sampling

Appendix 14a Determining Sample Size

Part IV Analysis and Presentation of Data

Chapter 15 Data Preparation and Description

Appendix 15a Describing Data Statistically

Chapter 16 Exploring, Displaying, and Examining Data

Chapter 17 Hypothesis Testing

Chapter 18 Measures of Association

Chapter 19 Presenting Insights and Findings: Written Reports

Chapter 20 Presenting Insights and Findings: Oral Presentations

Case Index

Appendices

A  Business Research Requests and Proposals (with Sample RFP)

B  Focus Group Discussion Guide

C  Nonparametric Significance Tests

D  Selected Statistical Tables

References

Glossary

Photo Credits

Indexes
The Twelfth Edition of Business Research Methods reflects a thoughtful revision of a market standard. Students and professors will find thorough current coverage of all business research topics presented with a balance of theory and practical application. The authors use managerial decision-making as the theme of Business Research Methods and they provide the content and structure to ensure students' grasp of the business research function. This textbook also encourages and supports the completion of an in-depth business research project if desired by the professor.