CUST EBOOK Strategy 1e
1st Edition
1308466773
·
9781308466774
© 2017 | Published: April 28, 2017
This customized eBook, CUST EBOOK Strategy 1e, is compiled by Dr. Alex Tan at University of Western Australia.
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Chapter 1. What is strategy? Concepts and practices
Chapter 2. A systemic analysis of strategy and practice
Chapter 3. Industry analysis and competitive advantage
Chapter 4. The macroeconomics of strategy
Chapter 5. Competitive strategy:the analysis of strategic position
Chapter 6. Competitive strategy:the analysis of strategic capability
Chapter 7. Global strategies and international advantage
Chapter 8. Strategy as knowledge: innovation and learning
Chapter 9. Analysing and measuring strategic performance
This customized eBook, CUST EBOOK Strategy 1e, is compiled by Dr. Alex Tan at University of Western Australia.