CUST eBook Diploma Level Marketing, Business & Management
1st Edition
1308522592
·
9781308522593
© 2015 | Published: April 19, 2015
CUST eBook Diploma Level Marketing, Business & Management
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1. The field of marketing
2. Gathering marketing information
3. Market segmentation and targeting
4. Understanding the consumer market
5. Appendix A: The international market
6. Product-management strategies
7. The promotional program
8. Appendix D: Measuring marketing programs
9. Foundations of management
10. Managerial communication
11. Presentations, public speaking and meetings
12. Ensure team effectiveness
13. Manage quality and continuous improvement
14. Strategic management
2. Gathering marketing information
3. Market segmentation and targeting
4. Understanding the consumer market
5. Appendix A: The international market
6. Product-management strategies
7. The promotional program
8. Appendix D: Measuring marketing programs
9. Foundations of management
10. Managerial communication
11. Presentations, public speaking and meetings
12. Ensure team effectiveness
13. Manage quality and continuous improvement
14. Strategic management
CUST eBook Diploma Level Marketing, Business & Management