CUST EBOOK Certificate IV Business/Sales 1e
1st Edition
1308542895
·
9781308542898
© 2017 | Published: April 27, 2017
This eBook has been compiled by Sandra O'Neil for use at The Marketing Division Australia Pty Ltd.
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Certificate IV Business/Sales
1. The field of marketing
2. Gathering marketing information
3. Market segmentation and targeting
4. Understanding the consumer market
5. Appendix A: The international market
6. Product-management strategies
7. The promotional program
8. Appendix D: Measuring marketing programs
9. Selling, marketing and customer relationship management
10. Understanding consumers
11. Ethical and legal issues in selling
12. Prospecting
13. Obtaining commitment
14. Managing relationships with key customers
15. Making presentations to customer groups
16. Glossary
A. Glossary
This eBook has been compiled by Sandra O'Neil for use at The Marketing Division Australia Pty Ltd.