Business Marketing: Text and Cases, 4th Edition (Custom)

1. The Nature of Business Marketing
2. Understanding Business Markets and Environment
3. Organisational Buying and Buying Behaviour
4. Buyer–Seller Relationship
5. Business Marketing Intelligence and Marketing Research
6. Segmenting, Targeting and Positioning in Business Marketing
7. Product and Brand Strategy
8. New Product Development and Marketing of Business Services
9. Business Marketing Channels and Market Logistics
10. Managing the Personal Selling Function
11. Business Marketing Communication
12. Pricing in Business Marketing
13. Planning, Implementation, and Control in Business Marketing
14. Business-to-Business (Industrial) Marketing through Electronic Commerce
15. International Business Marketing

The 4th edition of Business Marketing extensively updates all concepts and adds to it new concepts such as Supply chain strategies, and Multi-attribute decision making. The text provides the reader with content and examples to ensure that students are introduced to concepts which are utilized in today’s businesses.