AI in Business: Creating Value Responsibly ISE
1265467218
·
9781265467210
As artificial intelligence (AI) reshapes industries, equipping students with the knowledge to effectively understand and leverage its potential is crucial for promoting career readiness. Introducing AI in Business, a vital resource for navigating the…
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Highlights Include:
- Real-World Focus: 24 end-of-chapter cases, the Singapore Smart Nation Initiative Integrated Case Series, and over 100 examples woven throughout.
- Ethics & Sustainability: Integrated across all chapters to encourage thoughtful evaluation of AI’s societal impact.
- Flexible Content Depth: Technical supplements accompany chapters 4-6 containing more advanced content, adapting to your course needs.
- Hands-On & Adaptive Learning: Adaptive practice with SmartBook, auto-graded exercises, multi-modal learning tools plus more in Connect.
- Instructor Resources: Ready-to-use assessments, modular teaching tools, and activities aligned with Bloom’s Taxonomy.
- Evergreen Content Updates: Keeps your curriculum aligned with the latest advancements through effortless updates.
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BACKGROUND
1. Overview of AI in Business
2. The Rise of AI: Innovation and Impact
3. Data Management for AI
TYPES OF AI
4. Machine Learning
5. Neural Networks
6. Generative AI in Business
IMPLEMENTATION AND APPLICATION
7. Strategic AI Implementation: People, Process, Purpose
8. The Art of Prompt Engineering with FOCUS
As artificial intelligence (AI) reshapes industries, equipping students with the knowledge to effectively understand and leverage its potential is crucial for promoting career readiness. Introducing AI in Business, a vital resource for navigating the evolving role of AI in modern business. This title examines the transformative effects of AI in diverse business contexts and translates historically technical concepts into nontechnical, approachable content, covering topics from data management to generative AI. AI in Business includes real-world case studies, such as Amazon’s hiring practices and UPS’s logistics, which offer practical insights and critical analysis skill-building opportunities for students to be successful in today’s dynamic business environment.
This title includes functionality within the McGraw Hill eBook that will allow students to print text content. Enabling self-print ensures that students can access and print the most up-to-date content, complete with any new Evergreen updates. By providing students with access to the McGraw Hill eBook either standalone or within our Connect platform, students will have the ability to access this print functionality without the added cost of print materials.
This title includes functionality within the McGraw Hill eBook that will allow students to print text content. Enabling self-print ensures that students can access and print the most up-to-date content, complete with any new Evergreen updates. By providing students with access to the McGraw Hill eBook either standalone or within our Connect platform, students will have the ability to access this print functionality without the added cost of print materials.