Launching the Imagination ISE

6th Edition
1260290328 · 9781260290325
New and better than ever, Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersi… Read More
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Preface xx

Introduction xvi

Part 1: Two-Dimensional Design

Chapter 1: Basic Elements

Chapter 2: The Element Of Color

Chapter 3: Principles of Two-Dimensional Design

Chapter 4: Illusion of Space and Illusion of Motion

Part 2: Concepts and Critical Thinking

Chapter 5: Problem Seeking and Problem Solving

Chapter 6: Cultivating Creativity

Chapter 7: Developing Critical Thinking

Chapter 8: Constructing Meaning

Part 3: Three-Dimensional Design

Chapter 9: Three-Dimensional Design Elements

Chapter 10: Principles of Three-Dimensional Design

Chapter 11: Materials and Methods

Chapter 12: Physical and Cerebral

Part 4: Time Design

Chapter 13: Aspects and Elements of Time

Chapter 14: Narrative and Nonnarrative

Chapter 15: Interdisciplinary Arts

KEY READINGS

NOTES

GLOSSARY

PHOTO CREDITS

INDEX


New and better than ever, Launching the Imagination treats design as both a verb and a noun—as both a process and a product. Design is deliberate—a process of exploring multiple solutions and choosing the most promising option. Through an immersion in 2-D 3-D and 4-D concepts students are encouraged to develop methods of thinking visually that will serve them throughout their studies and careers.

Building on strengths of the previous five editions Launching the Imagination 6e is even more:

  • Concise. Content has been refined so that maximum content can be communicated as clearly and concisely as possible.
  • Colorful. In addition to the full color used throughout the book, the writing is livelier than that in most textbooks. Analogies expand communication, and every visual example has been carefully selected for maximum impact.
  • Comprehensive. Launching the Imagination is the only foundational text with full sections devoted to critical and creative thinking and to time-based design. The photo program is global, represents a myriad of stylistic approaches, and prominently features design and media arts as well as more traditional art forms.
  • Contemporary. More than half of the visual examples represent artworks completed since 1970, and over 100 represent works completed since 2000
  • Compelling. Interviews with exemplars of creativity have always been an important feature of this book. Three of the best past profiles have been revised and a new profile has been added. Now inserted into the body of the text, each interview deliberately builds on its chapter content. In Chapter Five, designer Steve Quinn describes the seven-step sequence he uses in developing websites, logos, and motion graphics. In Chapter 8, Jim Elniski describes The Greenhouse Chicago, an innovative home that is both highly energy efficient and elegant. In Chapter 11, ceramicist David MacDonald describes his influences and work process. And, in the new profile in Chapter 6, artist Sara Mast describes an ambitious art and science collaboration begun in celebration of the ideas of Albert Einstein.
  • We have also added a new feature called Success Stories. These short interviews explore connections between foundational coursework and career success. In Chapter Five, Elizabeth Nelson discusses her wide-ranging design work at the Shedd Aquarium in Chicago. In Chapter Six, Jane Parkerson Ferry describes her work as Curator of Education at the Orlando Museum of Art. Jason Chin's interview in Chapter Seven connects directly to his self-designed project in the Self Assignment feature earlier in the chapter. As a freshman at Syracuse University, he completed this ambitious illustration project as the final project in a Two-Dimensional Design course. In the Chapter Seven interview, he describes his current work as a professional illustrator. In Chapter Eight, Dennis Montagna describes connections between his art and design major and his current historical preservation work for the National Park Service.
  • Almost fifty new images have been added, representing major contemporary artists and designers including Wolfgang Buttress, Do Ho Suh, Garo Antresian, Janet Ballweg, Phoebe Morris, Alain Cornu, and Natalya Zahn.