Introduction to Mass Communication: 2024 Release ISE
1264639961
·
9781264639960
To address today’s media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging te…
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Part 1 Laying The Groundwork
Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication
Part 2 Media, Media Industries, and Media Audiences
Chapter 3 Books
Chapter 4 Newspapers, Online News, and an Evolving Journalism
Chapter 5 Print and Online Magazines
Chapter 6 The Movies
Chapter 7 Radio, Streaming, and the Recording Industry
Chapter 8 Television and Streaming Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media
Part 3 Strategic Communication Industries
Chapter 11 Public Relations
Chapter 12 Advertising and Brand Influence
Part 4 Mass-Mediated Culture in The Information Age
Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media
Glossary
Index
Chapter 1 Mass Communication, Culture, and Media Literacy
Chapter 2 Convergence and the Reshaping of Mass Communication
Part 2 Media, Media Industries, and Media Audiences
Chapter 3 Books
Chapter 4 Newspapers, Online News, and an Evolving Journalism
Chapter 5 Print and Online Magazines
Chapter 6 The Movies
Chapter 7 Radio, Streaming, and the Recording Industry
Chapter 8 Television and Streaming Video
Chapter 9 Video Games
Chapter 10 The Internet and Social Media
Part 3 Strategic Communication Industries
Chapter 11 Public Relations
Chapter 12 Advertising and Brand Influence
Part 4 Mass-Mediated Culture in The Information Age
Chapter 13 Theories and Effects of Mass Communication
Chapter 14 Media Freedom, Regulation, and Ethics
Chapter 15 Global Media
Glossary
Index
To address today’s media-saturated world, Introduction to Mass Communication keeps media literacy and culture at its core. Using examples of the past to show how mass communications got their roots--while keeping current with the latest emerging technologies and trends--Introduction to Mass Communication gives students a deeper understanding of the role media plays in both shaping and reflecting culture.
By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.
Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this Introduction to Mass Communication.
By understanding and evaluating the ways in which media convergence is changing the landscape of media today, students are guided to think critically about their own roles in society as active media consumers and, increasingly, as media producers. Through these lenses, students are encouraged to be more ethical and confident participants in the mediated world.
Media literacy is about living in, interacting with, and making the most of the world that surrounds us. That belief is the central philosophy of this Introduction to Mass Communication.