Business Driven Technology ISE

8th Edition
1260569519 · 9781260569513
Business Driven Technology 8e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course.This new edition offers flexibility to customise according to your needs, as well as course and student needs, by coverin… Read More
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About the Author  XI
Preface  XIV
CHAPTER 1: BUSINESS DRIVEN TECHNOLOGY  6
CHAPTER 2: IDENTIFYING COMPETITIVE ADVANTAGES  21
CHAPTER 3: STRATEGIC INITIATIVES FOR IMPLEMENTING COMPETITIVE ADVANTAGES 36
CHAPTER 4: MEASURING THE SUCCESS OF STRATEGIC INITIATIVES  56
CHAPTER 5: ORGANIZATIONAL STRUCTURES THAT SUPPORT STRATEGIC INITIATIVES  71
CHAPTER 6: VALUING AND STORING ORGANIZATIONAL INFORMATION—DATABASES   99
CHAPTER 7: ACCESSING ORGANIZATIONAL INFORMATION—DATA WAREHOUSES  119
CHAPTER 8: UNDERSTANDING BIG DATA AND ITS IMPACT ON BUSINESS  131
CHAPTER 9: ENABLING THE ORGANIZATION—DECISION MAKING  164
CHAPTER 10: EXTENDING THE ORGANIZATION—SUPPLY CHAIN MANAGEMENT   180
CHAPTER 11: BUILDING A CUSTOMER-CENTRIC ORGANIZATION—CUSTOMER RELATIONSHIP MANAGEMENT  194
CHAPTER 12: INTEGRATING THE ORGANIZATION FROM END TO END—ENTERPRISE RESOURCE PLANNING  209
CHAPTER 13: CREATING INNOVATIVE ORGANIZATIONS  242
CHAPTER 14: EBUSINESS  255
CHAPTER 16: INTEGRATING WIRELESS TECHNOLOGY IN BUSINESS  282
CHAPTER 17: DEVELOPING SOFTWARE TO STREAMLINE OPERATIONS  312
CHAPTER 18: METHODOLOGIES FOR SUPPORTING AGILE ORGANIZATIONS  325
CHAPTER 19: MANAGING ORGANIZATIONAL PROJECTS   338


Business Driven Technology 8e provides the ultimate flexibility in tailoring content to the exact needs of your MIS or IT course.

This new edition offers flexibility to customise according to your needs, as well as course and student needs, by covering essential concepts and topics in five core units, while providing additional in-depth coverage through a variety digital resources.

Digital resources for include: student learning outcomes; case studies; business vignettes; and end-of-chapter material such as key terms, individual and group questions and projects, and case study exercises.

Each chapter and corresponding digital materials are independent, so you can cover any - or all - the chapters as they suit your requirements.