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Business Communication: Developing Leaders for a Networked World ISE

5th Edition
1266312420 · 9781266312427
In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central th… Read More
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PART 1: INTRODUCTION TO BUSINESS COMMUNICATION 

Chapter 1: Establishing Credibility 


PART 2: PRINCIPLES OF INTERPERSONAL COMMUNICATION  

Chapter 2: Interpersonal Communication and Emotional Intelligence 

Chapter 3: Team Communication and Difficult Conversations 

Chapter 4: Inclusion in a Diverse Workplace 

Chapter 5: Global Communication 


PART 3: PRINCIPLES FOR BUSINESS MESSAGES 

Chapter 6: Creating Effective Business Messages 

Chapter 7: Improving Readability with Style and Design 

Chapter 8: Email and Other Traditional Tools for Business Communication 

Chapter 9: Collaboration Tools and Social Media for Business Communication 


PART 4: TYPE OF BUSINESS MESSAGES 

Chapter 10: Routine Business Messages 

Chapter 11: Persuasive Messages 

Chapter 12: Bad-News Messages 


PART 5: REPORTS AND PRESENTATIONS  

Chapter 13: Research and Planning for Business Proposals and Reports 

Chapter 14: Completing Business Proposals and Reports 

Chapter 15: Planning Presentations 

Chapter 16: Delivering Presentations

Chapter 17: Employment Communication 


APPENDIXES 

Appendix A: Punctuation, Number Usage, and Grammar 

Appendix B: Formatting for Letters and Memos 


BONUS CONTENT: Available only at www.mcgrawhillcreate.com/cardon or in the e-book within McGraw Hill Connect®.  

Bonus Chapter: Crisis Communications and Public Relations Messages  

Bonus Appendix: Creating Proposals and Business Plans 


In Business Communication: Developing Leaders for a Networked World, Peter Cardon is taking a practitioner and case-based approach to help students develop an understanding of how course content applies to the business world. Maintaining a central theme of credibility, the fifth edition communicates why credibility is essential to effective communication. Integrated with Connect for Business Communication, Cardon provides a contemporary yet traditional view into the field, empowering students to learn bedrock communication principles while also staying up-to-date with cultural and technological changes in the business world—transforming them into leaders for a networked world. 


New bonus content in McGraw Hill Connect® includes:
Bonus: Crisis Communications and Public Relations Messages
Bonus: Using AI with Purpose and the Human Touch
Bonus Appendix: Creating Proposals and Business Plans