Business Communication: 2025 Release ISE

Part One. The Building Blocks of Effective Messages
1. Succeeding in Business Communication
2. Using Goodwill for Effective Communication 
Part Two. The Communication Process
3. Researching and Evaluating Source Material
4. Planning, Composing, and Revising
5. Communicating across Cultures
6. Working and Writing in Teams 
Part Three. Design of Communication
7. Designing Documents
8. Creating Effective Visuals
Part Four. Basic Business Messages
9. Crafting Informative and Positive Messages
10. Crafting Negative Messages
11. Crafting Persuasive Messages
Part Five. Common Genres
12. Developing Proposals
13. Writing Reports
14. Making Oral Presentations
Part Six. The Job Hunt
15. Developing Job Application Materials
16. Interviewing, Writing Follow-Up Messages, and Succeeding
Appendices
A. Formatting Letters and Email Messages
B. Writing Correctly

Business Communication supports the high standard of business communication that is critical in today’s fast-paced and interconnected workplace. The text’s foundation is its rhetorical approach, underscoring in every chapter the importance of analyzing each communication situation in terms of audience, purpose, and context. This approach empowers students to shape their messages effectively—no matter the channel. Enhanced with McGraw Hill's rich Connect resources, Business Communication provides extensive and varied practice for students to develop their skills.