Psychology in Australia
New Local Digital Content in McGraw Hill Connect

Psychology in Australia

New Local Digital Content in McGraw Hill Connect

Ignite Learning with McGraw Hill's Connect for Psychology!

We understand the importance of relevant and engaging resources that connect students with their local environment and foster a deep understanding of concepts within an Australian context. That's why we're thrilled to introduce McGraw Hill's Connect for Psychology!

Now it's easier to unlock a world of opportunities for your students and ignite their passion for learning. Our comprehensive solution is designed to bring psychology to life, making it more accessible, relatable, and exciting than ever before.

Give your students the chance to explore the wonders of psychology through interactive resources, real-world examples, and captivating visuals that resonate with their Australian surroundings. 

Get in touch with us today to discover how McGraw Hill's Connect for Psychology can transform learning outcomes for your students.

 

New Local Content + Interactive Learning Experiences

Six New Australian Case Studies

 

  • From 'headspace: an Australian mental health innovation', to 'Understanding the Transgender Debate', and 'Intergenerational trauma in Aboriginal and Torres Strait Islander communities', they offer students a diverse perspective and expand their understanding within an Australian context.
  • Enable students to appreciate and apply local issues, experiences and advancements to professional practices, while sparking their curiosity and critical thinking.
  • Align with the chapter content in our latest release by Holt, Psychology, 5th Edition.

Interactive Learning Experiences, Personalised Pathways + More

  • Allow your students to apply knowledge of key learning theories to real-life situations in Quest: Journey Through the Lifespan.
  • Application Based Activities allow students to practice using problem solving skills and apply their knowledge to realistic scenarios.
  • Access adaptive learning tools that assess individual strengths and weaknesses, tailoring the learning experience to each student's specific requirements. 
  • Seamless integration with your existing curriculum.
  • Comprehensive analytics and student insights.

Exclusive Online Chapter

  • Written by local academics and designed specifically for Australian learners, a new chapter called 'Cross-cultural Psychology,' will be available in Connect for Psychology from semester 2 2023. 

Quest: Journey Through the Lifespan

The first learning game of its kind in Developmental Psychology!

Quest: Journey Through the Lifespan is an engaging and innovative auto-graded learning game housed in Connect for psychology courses. It provides students with an engaging experience to apply content from their human development curriculum to real-life scenarios.

Students play unique characters who range from 9-months-old to 80-years-old and make decisions that apply key concepts and theories as they negotiate events in an array of authentic environments.

As students explore real-world behaviours, cultures, and processes, they encounter diverse contexts and biological, cognitive, and socioemotional factors. Each quest offers multiple options for students to choose from, allowing for different experiences among classmates. This enhances their understanding of the complexity and diversity of real human development.

 

Part 1: Assessing the Marketplace Part 3: Value Creation
1. Overview of Marketing 8. Product and Branding Decisions
2. Digital Marketing
9. Developing New Products
3. Marketing Ethics, Sustainability and CSR
10. Services: The Intangible Product
4. Analysing the Marketing Environment  
Part 2: Understanding and Targeting the Marketplace Part 4: Value Capture, Delivery and Communication
5. Consumer Behaviour 11. Pricing Concepts for Establishing Value
6. Segmentation, Targeting and Positioning  12. Supply Chain, Channel Management, Retail
7. Marketing Research 13. Integrated Marketing Communications, Advertising & PR  

The perfect complement to Connect for Psychology!

New and out now!

Holt, Psychology: The Science of Mind and Behaviour, 5th UK Edition, © 2024

Packed with the latest research and real-world applications! Discover the intricacies of cognition, personality, and abnormal behaviour while honing critical thinking skills. With vibrant illustrations and thought-provoking questions, this essential resource brings psychology to life. Available in print and eBook format and ready for your next semester.

 

Holt, 5eHolt, 5e

Best-selling Australian Edition 

Passer, Psychology: The Science of Mind and Behaviour, 3rd Australian Edition, © 2019

Written by a team of Australian and New Zealand-based academics (each a subject matter expert) this edition provides an authoritative and highly-regarded introduction to Psychology. Although many approaches are presented in this text, the emphasis is on the biopsychosocial model. This serves as an underlying commonality to the examination of each topic, giving direction to students at the beginning of their studies in this well-researched field. 

Passer 3ePasser 3e

About the Australian Cauthors

Tania Bucic

Tania Bucic is Associate Professor in the School of Marketing at the University of New South Wales. As a Scientia Education Fellow, she is passionate about teaching and has distinguished herself by winning a string of teaching-related accolades at faculty, university, national and international levels. For example, Tania received the 2019 Ivey Publishing Global Best Seller for her case business studies, the 2018 Marketing Management Association's Master Teacher Award (USA), a Citation for Outstanding Contribution to Student Learning, from the Australian Office of Learning and Teaching. In addition, Tania has published in various scholarly journals including Industrial Marketing Management, Journal of Business Ethics, Journal of Marketing Education, Journal of Strategic Marketing, Australian Journal of Management, Journal of Services Marketing, International Journal of Innovation Management and others. Tania is a former President of the Australian and New Zealand Marketing Academy.

Foula Kopanidis

Foula Kopanidis is an Associate Professor with RMIT University’s College of Business, School of Economics, Finance and Marketing and is the Postgraduate Course Coordinator of Consumer Behaviour. Her teaching and research expertise areas include consumer behaviour, selection behaviour, choice criteria, education and marketing. Her teaching excellence has been recognised at a College, University and national level with a Citation for Outstanding Contribution to Student Learning from the Australian Office of Learning and Teaching. She was recently awarded Fellow of the Higher Education Academy (UK). 

Foula's research is anchored across the three disciplines of marketing, education and psychology. Foula has recent publications in the journals of Education + Training, Higher Education, Research and Development, Higher Education Policy and ManagementWomen & Aging, and Journal of Services Marketing and is also a co-author of McGraw Hill Education’s publication Consumer Behaviour 7e. She is active in research and is currently supervising PhD students. Prior to her fifteen years in academia, Foula worked as a market researcher and consultant.

Dr Shane Mathews

Dr Shane Mathews is an Associate Professor in the School of Advertising, Marketing and Public Relations, QUT Business School. Shane has more than 20 years of experience in the marketing profession both domestic and international. He has teaching experience from undergraduate to executive education in marketing and international business and has won several awards for teaching excellence. Shane’s research investigates digitalisation: the internet's impact on digital marketing such as digital branding, firm digital marketing capabilities, virtual social networks and the broader implications of digital marketing and international marketing.

Shane has published articles in many marketing journals, including the Journal of Business Research, International Marketing Review, International Business Review, Journal of Marketing ManagementJournal of Strategic Marketing, Journal of Marketing Communications, International Journal of Tourism Research, Australasian Marketing Journal and Educational Research.

Paul Harrigan

Paul Harrigan is an Associate Professor of Marketing at The University of Western Australia. He has been at UWA since 2012. Before this, he was a Lecturer in Marketing at the University of Southampton in the UK from 2008-2012. He is also an Adjunct Professor at IESEG School of Management in France. He received his PhD from Ulster University in the UK in 2008.

Paul's research expertise is in digital marketing, specifically social media marketing. He has published his research in over 40 international journal articles and books, presented it at over 30 international conferences, and supervised many research students. His teaching focus is on digital marketing, where he delivers and coordinates undergraduate, postgraduate, and executive courses internationally. More broadly, he is a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing. He is also an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. He consults with industry and regularly engages with the media on issues around digital marketing.

Transform learning with adaptive online course materials that prepare students for real-world business challenges

Transform learning: boost grades, stimulate engagement and deliver an amazing course

Our adaptive-learning platform Connect guides students’ learning throughout their course and assesses their grasp of important concepts.

Student progress is recorded and available as a series of detailed metrics and powerful insights. This allows you to see areas of difficulty, so you can intervene and ensure every student reaches their learning goal.

Video cases

Within Connect you can assign video cases featuring real companies to help students analyse and apply key marketing concepts.

Each video is followed by a series of assignable assessment questions tied to the course learning objectives. 

Application-Based Activities (ABAs) are immersive, online simulations that provide students with valuable practice using problem solving skills to apply their knowledge to realistic scenarios.


They put students in the role of a Marketing Manager, allowing them to practice analysing sales results, refining promotional strategies and more.

ABA example_marketing

Get in touch to learn more: request a demo, sample case study or more!

To request a Connect demo, a sample of an Australian case study, a sample of the new text by Holt, or for more information on Connect for Psychology, please complete the form below and your local Education Consultant will be in touch.