Biology in Australia
New Local Digital Content in McGraw Hill Connect

Biology in Australia

New Local Digital Content in McGraw Hill Connect

Ignite Learning with McGraw Hill's Connect for Biology!

We understand the importance of relevant and engaging resources that connect students with their local environment and foster a deep understanding of concepts within an Australian context. That's why we're thrilled to introduce McGraw Hill's Connect for Biology!

Give your students the chance to explore the wonders of biology through interactive resources, real-world examples, and captivating visuals that resonate with their Australian surroundings. 

Get in touch with us today to discover more.

 

Engage your students with Connect for Biology! 

Eight New Australian Case Studies

 

  • From 'Marine isopods: an evolutionary history of live birth and social behaviour of a predator', to 'Gene expression and obesity', and 'Scientific writing: logic, emotion, and disagreement'; cases offer students a diverse perspective and expand their understanding within an Australian context.
  • Enable students to appreciate and apply local issues, experiences and advancements to professional practices, while sparking their curiosity and critical thinking.
  • Align with the chapter content in our latest release by Raven, Biology 13e (see below).
  • Are designed to be used alongside any undergraduate Biology textbook of your choice.

Interactive Learning Experiences, Personalised Pathways + More

  • Virtual Labs give students an incredibly realistic lab experience to help learn practical and conceptual skills, then check for understanding and provide feedback.
  • Bring biology to life with with interactive simulations and tutorials and help students grasp more difficult concepts.
  • Access adaptive learning tools that assess individual strengths and weaknesses, tailoring the learning experience to each student's specific requirements. 
  • Seamless integration with your existing curriculum.
  • Comprehensive analytics and student insights.
  • Biology Relevancy Modules with auto-graded assessment questions.

Australian Video Cases

 

  • A set of twelve short videos from Western Australia introducing students to unique examples of Australian botany.
  • All cases come with multiple choice and short answer questions, as well as teaching notes to assist in lecture planning.
Part 1: Assessing the Marketplace Part 3: Value Creation
1. Overview of Marketing 8. Product and Branding Decisions
2. Digital Marketing
9. Developing New Products
3. Marketing Ethics, Sustainability and CSR
10. Services: The Intangible Product
4. Analysing the Marketing Environment  
Part 2: Understanding and Targeting the Marketplace Part 4: Value Capture, Delivery and Communication
5. Consumer Behaviour 11. Pricing Concepts for Establishing Value
6. Segmentation, Targeting and Positioning  12. Supply Chain, Channel Management, Retail
7. Marketing Research 13. Integrated Marketing Communications, Advertising & PR  

New Australian Video Cases

Characteristics, adaptations and origins of Australian plants

A collection of videos produced by Dylan Korczynskyj, Associate Professor, The University of Notre Dame Australia

Exclusively in Connect for Biology are 12 videos showcasing the characteristics and adaptations of a wide range of Australian flora. Filmed in parts of north-western and south-western Australia, each video is a case study that provides an introductory overview of various features and origins of Australian plant life.

In this short video the viewer is introduced to the term “mangrove”, which is used to describe the plants that share intertidal coastal environments, but also the vegetation type these plants forms. Two tree species are used as case studies to demonstrate how mangroves are adapted to their environment, encouraging students to think about plant form and function.

 

The perfect complement to Connect for Biology

Raven-13eRaven-13e

New Edition!

Raven, Biology, 13th Edition

This new edition maintains a clear and engaging writing style together with a solid framework of pedagogy that emphasises evolution and scientific inquiry, making it a leading textbook for biology majors. A focus on the organising power of evolution is combined with an integration of the importance of cellular, molecular biology and genomics to offer readers a text that is student friendly and current. 

Available within Connect, as well as in print and eBook format and ready for your next semester.

 

Brooker-bio-4eBrooker-bio-4e

New Edition!

Brooker, Principles of Biology, 4th Edition

A succinct and inviting text focused on central concepts, Principles of Biology helps students connect fundamental principles while challenging them to develop and hone critical thinking skills. New to this edition is a feature called a Modeling Challenge, which asks students to interpret models and to create models based on data or a scenario. Additionally, the end-of-chapter questions have a category of questions called Critical Thinking Skills, primarily at Bloom’s levels 3 (applying) and 4 (analysing).

Available within Connect, as well as in print and eBook format and ready for your next semester.

 

About the Australian Cauthors

Tania Bucic

Tania Bucic is Associate Professor in the School of Marketing at the University of New South Wales. As a Scientia Education Fellow, she is passionate about teaching and has distinguished herself by winning a string of teaching-related accolades at faculty, university, national and international levels. For example, Tania received the 2019 Ivey Publishing Global Best Seller for her case business studies, the 2018 Marketing Management Association's Master Teacher Award (USA), a Citation for Outstanding Contribution to Student Learning, from the Australian Office of Learning and Teaching. In addition, Tania has published in various scholarly journals including Industrial Marketing Management, Journal of Business Ethics, Journal of Marketing Education, Journal of Strategic Marketing, Australian Journal of Management, Journal of Services Marketing, International Journal of Innovation Management and others. Tania is a former President of the Australian and New Zealand Marketing Academy.

Foula Kopanidis

Foula Kopanidis is an Associate Professor with RMIT University’s College of Business, School of Economics, Finance and Marketing and is the Postgraduate Course Coordinator of Consumer Behaviour. Her teaching and research expertise areas include consumer behaviour, selection behaviour, choice criteria, education and marketing. Her teaching excellence has been recognised at a College, University and national level with a Citation for Outstanding Contribution to Student Learning from the Australian Office of Learning and Teaching. She was recently awarded Fellow of the Higher Education Academy (UK). 

Foula's research is anchored across the three disciplines of marketing, education and psychology. Foula has recent publications in the journals of Education + Training, Higher Education, Research and Development, Higher Education Policy and ManagementWomen & Aging, and Journal of Services Marketing and is also a co-author of McGraw Hill Education’s publication Consumer Behaviour 7e. She is active in research and is currently supervising PhD students. Prior to her fifteen years in academia, Foula worked as a market researcher and consultant.

Dr Shane Mathews

Dr Shane Mathews is an Associate Professor in the School of Advertising, Marketing and Public Relations, QUT Business School. Shane has more than 20 years of experience in the marketing profession both domestic and international. He has teaching experience from undergraduate to executive education in marketing and international business and has won several awards for teaching excellence. Shane’s research investigates digitalisation: the internet's impact on digital marketing such as digital branding, firm digital marketing capabilities, virtual social networks and the broader implications of digital marketing and international marketing.

Shane has published articles in many marketing journals, including the Journal of Business Research, International Marketing Review, International Business Review, Journal of Marketing ManagementJournal of Strategic Marketing, Journal of Marketing Communications, International Journal of Tourism Research, Australasian Marketing Journal and Educational Research.

Paul Harrigan

Paul Harrigan is an Associate Professor of Marketing at The University of Western Australia. He has been at UWA since 2012. Before this, he was a Lecturer in Marketing at the University of Southampton in the UK from 2008-2012. He is also an Adjunct Professor at IESEG School of Management in France. He received his PhD from Ulster University in the UK in 2008.

Paul's research expertise is in digital marketing, specifically social media marketing. He has published his research in over 40 international journal articles and books, presented it at over 30 international conferences, and supervised many research students. His teaching focus is on digital marketing, where he delivers and coordinates undergraduate, postgraduate, and executive courses internationally. More broadly, he is a member of the ANZMAC executive committee, serving as Vice President and responsible for their digital marketing. He is also an Associate Editor at the Journal of Marketing Management, and on the editorial board of the Journal of Interactive Advertising. He consults with industry and regularly engages with the media on issues around digital marketing.

Transform learning with adaptive online course materials that prepare students for real-world business challenges

Transform learning: boost grades, stimulate engagement and deliver an amazing course

Our adaptive-learning platform Connect guides students’ learning throughout their course and assesses their grasp of important concepts.

Student progress is recorded and available as a series of detailed metrics and powerful insights. This allows you to see areas of difficulty, so you can intervene and ensure every student reaches their learning goal.

Video cases

Within Connect you can assign video cases featuring real companies to help students analyse and apply key marketing concepts.

Each video is followed by a series of assignable assessment questions tied to the course learning objectives. 

Application-Based Activities (ABAs) are immersive, online simulations that provide students with valuable practice using problem solving skills to apply their knowledge to realistic scenarios.


They put students in the role of a Marketing Manager, allowing them to practice analysing sales results, refining promotional strategies and more.

ABA example_marketing

Request a demo, sample or more!

To request a Connect demo, a sample of the Australian content, a sample of Raven 13e, or for more information on Connect for Biology please complete the form below and your local Education Consultant will be in touch.