INTERNATIONAL MARKETING:Text and Cases
1st Edition
0070635889
·
9780070635883
© 2007 | Published: November 26, 2007
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- Colour, print bound version of the complete text
Chapter 1 Concept and Process of International Marketing
Chapter 2 WTO and Implications on International Marketing
Chapter 3 Emerging Trends and Internationalization of Firms
Chapter 4 Country Analysis, Selection, Market Size and Marketing Mix
Chapter 5 International Marketing Research and Opportunity Analysis
Chapter 6 Cultural Factors and Environment
Chapter 7 Political Factors Environment
Chapter 8 Legal Aspects and International Environment
Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary
Chapter 10 Market Entry Modes-JV, Alliances
Chapter 11 International Product Policy, Planning and Strategy
Chapter 12 Pricing Strategy and Decision for International Marketing
Chapter 13 International Distributions, Logistics and Supply Chain Management
Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 3 Emerging Trends and Internationalization of Firms
Chapter 4 Country Analysis, Selection, Market Size and Marketing Mix
Chapter 5 International Marketing Research and Opportunity Analysis
Chapter 6 Cultural Factors and Environment
Chapter 7 Political Factors Environment
Chapter 8 Legal Aspects and International Environment
Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary
Chapter 10 Market Entry Modes-JV, Alliances
Chapter 11 International Product Policy, Planning and Strategy
Chapter 12 Pricing Strategy and Decision for International Marketing
Chapter 13 International Distributions, Logistics and Supply Chain Management
Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 5 International Marketing Research and Opportunity Analysis
Chapter 6 Cultural Factors and Environment
Chapter 7 Political Factors Environment
Chapter 8 Legal Aspects and International Environment
Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary
Chapter 10 Market Entry Modes-JV, Alliances
Chapter 11 International Product Policy, Planning and Strategy
Chapter 12 Pricing Strategy and Decision for International Marketing
Chapter 13 International Distributions, Logistics and Supply Chain Management
Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 7 Political Factors Environment
Chapter 8 Legal Aspects and International Environment
Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary
Chapter 10 Market Entry Modes-JV, Alliances
Chapter 11 International Product Policy, Planning and Strategy
Chapter 12 Pricing Strategy and Decision for International Marketing
Chapter 13 International Distributions, Logistics and Supply Chain Management
Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 9 Market Entry Mode-Licensing, Franchising, and Subsidiary
Chapter 10 Market Entry Modes-JV, Alliances
Chapter 11 International Product Policy, Planning and Strategy
Chapter 12 Pricing Strategy and Decision for International Marketing
Chapter 13 International Distributions, Logistics and Supply Chain Management
Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 11 International Product Policy, Planning and Strategy
Chapter 12 Pricing Strategy and Decision for International Marketing
Chapter 13 International Distributions, Logistics and Supply Chain Management
Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 13 International Distributions, Logistics and Supply Chain Management
Chapter 14 Product Promotion, advertising and Building Brands in Foreign Markets
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 15 Personal Selling and Multinational Sales Management
Chapter 16 Organizing and Doing Business with other countries
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Chapter 17 Export Marketing Documents and Procedures
Chapter 18 Global Issues-The Internet and E-Commerce
Supporting Websites
- Online Learning Center: http://www.mhhe.com/paul-kapoor