The New Zealand Marketing Environment
1st Edition
0074714635
·
9780074714638
© 2004 | Published: November 30, 2004
This new booklet offers a current and relevant New Zealand perspective on marketing. Consisting of five locally-written chapters, this book illustrates how certain basic marketing theories and concepts apply within the marketing environment in New Ze…
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The New Zealand Marketing Environment
Introduction to the New Zealand Marketing Environment
Introduction to the New Zealand Marketing Environment
Chapter 1 - Consumers
Chapter 2 - Ethnic Dimensions
Chapter 3 - Promotional communciations
Chapter 4 - Distribution and logistics
Chapter 5 - The Regional and International context
Conclusion - Trends and future directions in New Zealand Marketing Practice
Glossary
Index
Chapter 1 - Consumers
Chapter 2 - Ethnic Dimensions
Chapter 3 - Promotional communciations
Chapter 4 - Distribution and logistics
Chapter 5 - The Regional and International context
Conclusion - Trends and future directions in New Zealand Marketing Practice
Glossary
Index
Chapter 2 - Ethnic Dimensions
Chapter 3 - Promotional communciations
Chapter 4 - Distribution and logistics
Chapter 5 - The Regional and International context
Conclusion - Trends and future directions in New Zealand Marketing Practice
Glossary
Index
Chapter 3 - Promotional communciations
Chapter 4 - Distribution and logistics
Chapter 5 - The Regional and International context
Conclusion - Trends and future directions in New Zealand Marketing Practice
Glossary
Index
Chapter 4 - Distribution and logistics
Chapter 5 - The Regional and International context
Conclusion - Trends and future directions in New Zealand Marketing Practice
Glossary
Index
Chapter 5 - The Regional and International context
Conclusion - Trends and future directions in New Zealand Marketing Practice
Glossary
Index
Conclusion - Trends and future directions in New Zealand Marketing Practice
Glossary
Index
Glossary
Index
Index
This new booklet offers a current and relevant New Zealand perspective on marketing. Consisting of five locally-written chapters, this book illustrates how certain basic marketing theories and concepts apply within the marketing environment in New Zealand.
It has been developed to be a useful supplement to any standard marketing principles text, including Quester, Marketing 4e, Kerin, Marketing 7e and Rix, Marketing 5e.
It has been developed to be a useful supplement to any standard marketing principles text, including Quester, Marketing 4e, Kerin, Marketing 7e and Rix, Marketing 5e.
Supporting Websites
- Online Learning Center: http://www.mhhe.com/au/nzmarketing