The Charisma Effect

Acknowledgments

What is the Charisma Effect?

PART 1 WHO SAYS IT:self-design and preparation
Chapter 1 Managing impressions
Chapter 2 Giving expression to emotions
Chapter 3 Finding your best voice
Chapter 4 Identity engineering: building a sustainable public image
Chapter 5 How personal vision drives charismatic communication

PART 2 HOW IT'S SAID:Content design and structure
Chapter 6 Start with a purpose
Chapter 7 Making your message fully available to your audience
Chapter 8 Making listening easy
Chapter 9 Choosing words wisely
Chapter 10 Words that win hearts
Chapter 10 Words that win hearts
Chapter 11 Triggering the 'yes' response

PART 3 WHO HEARS IT:The characteristics of the audience
Chapter 12 Sharing your audience's space
Chapter 13 The lost art of listening
Chapter 14 Motivational filters: how people act on what is said
Chapter 15 The process of anchoring
Chapter 16 Conquering stage fright

A final word

Index

Bob Hawke did it, Winston Churchill did it to the limit, Maggie Tabberer does it, Michael Jordan does it and manages it with supreme elegance, Tiger Woods is now acquiring it, and it comes out of Oprah Winfrey's pores. Jana Wendt still does it, Ray Martin could do it if he expresses a tad more emotion, and Richard Branson does it on a good day///'It' is known as charisma and the effect can be profound.

In The Charisma Effect, Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups.

These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts-from one-to-one, to mass audiences.

In easy-to-understand language (and drawing on the reader's own imagination and experiences), The Charisma Effect demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviours.