Strategic Analysis

1st Edition
0070131562 · 9780070131569
Strategic Analysis: A Guide to Practice is uniquely designed to bridge the theory-practice divide. The book presents the fundamentals of strategic management theory alongside methods of analysis. Analytical mehtods are then applied to the theoretic… Read More
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Strategic Analysis: A Guide to Practice

Preface: Using this book

1. The strategic analysis process

Determining current strategy

2. Determining current strategy

Data analysis

3. Resources, capabilities and the value chain

4. Analysing resources and capabilities

5. Business models

6. Industry analysis

7. PEST analysis

Prioritisation of analyses

8. Adding value to numbers

9. Generating trends

10. Tacit knowledge and expert bias

11. Strategic knowledge systems

Integration of analyses

12. The dynamic SWOT

Determining preferred strategy

13. Choosing competitive position

14. Growth strategies

15. Corporate strategies

16. Strategy in an international context

Gap analysis

17. Formulating business strategy using gap analysis

18. Strategic planning

19. Managing the strategy development process

20. Culture and strategic behaviour

21. Managing strategic change

22. Conclusion

Strategic Analysis: A Guide to Practice is uniquely designed to bridge the theory-practice divide. The book presents the fundamentals of strategic management theory alongside methods of analysis. Analytical mehtods are then applied to the theoretical concepts to describe best practice.

Students will be able to develop their skills with applciation exercises that allow them to practise the theories and analytical methods on real cases. The book contains a running case, "WineRidge", that allos the students to develop a comprehensive strategic analysis of a single organisation. Unlike traditional cases, WineRidge has been designed as a set of reports that mirrors the type of information from which an analyst would work.

In an environment of KPIs, profit centres, devolved decision making, project organisations and new public sector management, graduates will soon find themselves making strategic decisions. Yet many educators increasingly feel that the traditional approach to teaching strategy (based on detailed theory education) does not translate into an ability to apply what is learned. Strategic Analysis: A Guide to Practice provides that vital link.

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