• Sign In
  • My Cart 0)
main product photo

EBOOK: Exploring Innovation

3rd Edition
0077158407 · 9780077158408
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible st… Read More
Add to Wish List
A$59.95
Request Review Copy
After you purchase your eBook, you will need to download VitalSource Bookshelf, a free app. Then login or create an account and enter the code from your order confirmation email to access your eBook.
  • Note: the eBook does not include access to Connect
  • Access the eBook anytime, anywhere: online or offline
  • Create notes, flashcards and make annotations while you study
  • Full searchable content: quickly find the answers you are looking for

PART 1: What Is Innovation?
?
1 Introduction
?
2 Types of innovation
?
3 Theories of innovation

PART 2: What Does Innovation Involve?
?
4 Sources of innovation
?
5 The process of innovation
?
6 Value capture
?
7 Intellectual property rights

PART 3: How Do You Manage Innovation?
?
8 Innovation strategy
?
9 Technological entrepreneurs

10 Funding innovation

11 Managing innovation

PART 4: Developments in Innovation

12 Innovation offshoring

13 Green innovation

14 National innovation systems

References

Resources

Index
The third edition of Exploring Innovation offers an engaging new perspective on innovation. The book provides business students with a clear understanding of the nature of innovation and how it can be managed and fostered. Written in an accessible style, Exploring Innovation encourages students to challenge their pre-conceived ideas about innovation and to see it as a continuous, on-going process, by exploring some of the biggest developments in innovation. Lively discussions of key concepts are provide through numerous case studies, on a range of original products and services, bringing business theories to life.
The new edition has been fully revised and updated with a more intuitive structure to now feature:
  • A greater emphasis on what innovation involves.
  • A new chapter on Value Capture.
  • Expanded coverage on Services and Process Innovations.
  • Two new chapters covering Global and Green trends in innovation.
  • 8 new major case studies and more than 40 new mini-cases including Twitter, Angry Birds, Netflick, Google and Toyota.