Curious about how marketers tackle challenges like sustainability, climate change, privacy and AI? Or how they harness data and technology to understand their audiences? Now in its 8th edition, Foundations of Marketing explores these pressing questions, offering up-to-date insights through real-w…
The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
Have you wondered how marketers use data and technology to capture relevant information on their target audience? Or how marketers in today’s world deal with questions around sustainability, climate change and planned product obsolescence? In its 7th edition, Foundations of Marketing aims to answe…
Today, we are experiencing the most dynamic and revolutionary changes of any era in the history of marketing communications! As such, this comprehensive, latest edition reflects these changes and their implications for the marketer. Because the digital evolution and revolution also applies to how …
How can coaches help clients navigate the changing world of work? This book offers a step-by-step, practical guide to running a complete career coaching programme: assessing the present; looking at motivation, skills and ‘personal brand’; writing the most powerful CV/résumé; getting through a …
LG. HTC. Tata. Haier. Lenovo. Arcelik. Natura.From smartphones and computers to blue jeans and beer companies from China India Taiwan Mexico Turkey and other emerging markets are now winning leading market shares with their own-branded high-quality products—rather than with poorly produced product…
M: Marketing is the most concise impactful approach to Principles of Marketing on the market with tightly integrated topics that explore both marketing fundamentals and new influencers all in an engaging format. Authors Grewal and Levy emphasize that even the best products and services will go unsol…
