This brand new edition reflects the substantial changes that have occurred in personal selling. The text focuses on the two fundamentals of personal selling—consultation and persuasion—together with in-depth coverage of customer relationship management strategies for practical success in the fie…
Management of a Sales Force takes a practical approach to sales management. Concepts are clearly explained in an accessible style to assist student understanding. This text is the ideal learning tool for both vocational and university courses where a more practical focus is taken.…
