The landmark tenth edition of McGraw-Hill’s leading textbook, Principles and Practice of Marketing provides a contemporary introduction to marketing, covering all the theoretical principles, frameworks and concepts that form the backbone of marketing education, and looking at how they apply in mod…
Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, …
Marketing was designed to show today’s social and digital students how marketing adds value and how firms maintain and rely on value for establishing lasting relationships with customers. The authors explore both fundamentals and new marketing influences such as digital, social and mobile marketi…
Retail Marketing is a new and refreshing text, essential for anyone wanting to get to grips with this important, fast-paced area of marketing today. With a user-friendly structure, this book reflects the very latest in academic thinking and provides a strong focus on customer value, corporate social…
Retail Services is print only.Retail Services is a dynamic new learning resource that will equip students with the knowledge and skills they need for a challenging and rewarding career in retail and related fields. This text provides completecoverage of Certificate III in Retail in the SIR11 Retail …
Event Management: Theory and Practice is print only.Event Management: Theory and Practice is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT12 Tourism, Travel and Hospitality Training Package.This book takes students throug…
