Event Management: Theory and Practice, 1st Edition + Workbook (Pack)

Jeff Wrathall and Abby Gee

Part One: The Event Management Context

Chapter 1: Introduction to event management

Chapter 2: Sustainability and social responsibility

Part Two: Planning Events

Chapter 3: An introduction to the project management of events

Chapter 4: Developing an event concept

Chapter 5: Event marketing

Chapter 6: Event sponsorship

Chapter 7: Event budgeting

Chapter 8: Assessing risk and ensuring safety

Part Three: Organising Events

Chapter 9: Staffing of events

Chapter 10: Key human resource management issues

Chapter 11: Event logistics

Chapter 12: Financial considerations

Part Four: Conduct of the Event

Chapter 13: Safety, insurance and legal considerations

Chapter 14: Implementation and continuous improvement

Chapter 15: Production and theming

Chapter 16: Staging an event

Chapter 17: Dealing with contingencies

Event Management: Theory and Practice 1e & Workbook is print only resource with a workbook.

is a new text that provides coverage of the most important competency units of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package.

This book takes students through the complete process of event management, starting with developing a concept, planning, organising and managing an event. Event Management: Theory and Practice provides detailed content not featured in other event texts including the process of securing visas for international artists or profile speakers; comprehensive review of emerging areas such as environmental sustainability; and extensive legal considerations including artist and venue agreements. The glossary, review questions and accompanying workbook (available separately) provide ample opportunities for students to reinforce the presented theory. This book also includes information on jobs in event management to give a complete understanding of the industry.

Scope
Event Management: Theory and Practice is written for students of Certificate III and Diploma of Events in the SIT07 Tourism, Hospitality and Events Training Package.