Winning the Knowledge Game

1st Edition
0074713426 · 9780074713426
This volume provides Australian and New Zealand coverage of knowledge management, explaining how effective knowledge management develops a competitive advantage and ultimately leads to business success. Winning the Knowledge Gameis timely in that… Read More
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About the author

Preface

Acknowledgments

Introduction

Part 1 Opening hearts and minds

Chapter 1 Having a winning strategy

Chapter 2 Building trust and support

Chapter 3 Expanding your thinking

Chapter 4 Faster, deeper learning

Chapter 5 Holding meaningful conversations

Part 2 Growing competitive advantage

Chapter 6 Creating a smarter business

Chapter 7 Spreading a knowledge-sharing virus

Chapter 8 Riding the waves of change

Chapter 9 Sustaining and keeping talent

Chapter 10 Protecting intellectual property

Chapter 11 Leveraging digital technology

Chapter 12 Increasing customer loyalty

Chapter 13 Polishing your training performance

Part 3 Ensuring lasting success

Chapter 14 Evaluating your results

Chapter 15 Measuring your know-how

Chapter 16 Passing the final test

References

Index

This volume provides Australian and New Zealand coverage of knowledge management, explaining how effective knowledge management develops a competitive advantage and ultimately leads to business success.

Winning the Knowledge Gameis timely in that the knowledge economy is something that is being talked about in Australia, but as yet there are few practical local books to help businesses launch it into action. Much of the available literature is US-based and to date this literature has satisfied local demand. There now exists a growing demand for a knowledge management reference that addresses the array of topics that Australian and New Zealand managers face in order to bring about effective change.McGraw-Hill has Australian and New Zealand rights to this project and this edition will include case studies and examples tailored to the Australian/New Zealand market place.