• Sign In
  • My Cart 0)
main product photo

Mastering AI for Strategic Business Success

1st Edition
1526850966 · 9781526850966
In the rapidly evolving landscape of modern business, artificialintelligence (AI) has emerged as a transformative force, redefining howorganizations operate, compete, and thrive. The advent of AI has introducedunprecedented opportunities and challeng… Read More
Add to Wish List
Available for purchase 2025/10/14
A$79.94
Request Review Copy
After you purchase your eBook, you will need to download VitalSource Bookshelf, a free app. Then login or create an account and enter the code from your order confirmation email to access your eBook.
  • Note: the eBook does not include access to Connect
  • Access the eBook anytime, anywhere: online or offline
  • Create notes, flashcards and make annotations while you study
  • Full searchable content: quickly find the answers you are looking for
  1. CHAPTER 1 What Is Artificial Intelligence?
  2. CHAPTER 2 Business Strategy
  3. CHAPTER 3 Machine Learning
  4. CHAPTER 4 Natural Language Processing
  5. CHAPTER 5 Robotics
  6. CHAPTER 6 Strategic Implications of AI: From a Macro to Micro Perspective
  7. CHAPTER 7 Navigating AI Within Institutional Forces
  8. CHAPTER 8 Case Studies

In the rapidly evolving landscape of modern business, artificialintelligence (AI) has emerged as a transformative force, redefining howorganizations operate, compete, and thrive. The advent of AI has introducedunprecedented opportunities and challenges, compelling business leaders tonavigate a complex intersection of technology and strategy. This book provides readers with the tools and perspectivesnecessary to harness the power of AI responsibly, ethically, and effectively,ultimately driving strategic business success. It is an indispensable andcomprehensive resource for anyone seeking to understand the strategicimplications of AI, its role in shaping the future of business and how toleverage AI for strategic advantage.Key FeaturesDesigned with alternating strategyand technology-focused chapters that are tightly interwoven, the text provides:
  • A clear, integrated framework that links AI technologies directly to core strategic business decisions and operational actions.
  • Cutting-edge case studies and examples, illustrating how organizations across sectors are deploying AI to gain a competitive edge. Companies discussed include, amongst others, Netflix, Amazon, Spotify, Ocado, the Adecco Group, 9altitudes, NatWest Group, and AlterEos.
  • Pedagogical tools such as learning objectives, real-world examples and applications of AI and in-depth discussions of technical aspects of AI support comprehension, critical thinking, and classroom discussion.
  • Digital support via McGraw Hill’s Connect® platform, offering data-driven simulations, videos, case studies, and a wide bank of test questions for enhanced learning and engagement.
Dr JonasDebrulle is an Associate Professor at IÉSEG School of Management in France andthe Faculty of Economics and Business at KU Leuven in Belgium. Previously, hewas Director of Programs at IÉSEG, overseeing undergraduate and postgraduateprograms. He currently teaches international strategic management, technologyentrepreneurship, and the impact of AI on business development.

Dr Loïc Pléis a Professor of Strategic Management and Director of Teaching and Learning atIESEG School of Management. He has a Ph.D. in Management Sciences fromUniversity Paris Dauphine-PSL. He created IÉSEG Center for Educational andTechnological Innovation (CETI) in 2009, promoting the use of technology tobenefit teaching and learning.

Dr ElliromaGardiner is an Organisational Psychologist and Associate Professor at QUTBusiness School in Australia. With over 18 years of experience teaching andresearching across Australia, Asia, and Europe, she has held academic positionsat the London School of Economics, IÉSEG School of Management and GriffithUniversity.