Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research—from canonical studies to recent scholarship on Instagram usage …
Research Design and Methods: A Process Approach takes students through the research process, from getting and developing a research idea, to designing and conducting a study, through analyzing and reporting data. The eleventh edition addresses the change in research practices to supplement or repla…
The original new work on research methods and elementary statistics recognises that research design and statistical analysis are interdependent. Students need a wide variety of common analysis tools and practical examples, in order to be able to correctly understand the complexities of real-world da…