Methods in Behavioral Research drives home foundational concepts and supports students’ mastery of the essential elements of behavioral research with a straightforward and accessible presentation. Fascinating and relatable research—from canonical studies to recent scholarship on Instagram usage …
Research Design and Methods: A Process Approach takes students through the research process, from asking and developing a research question, to designing and conducting a study, through analyzing and reporting data. Information on the research process is presented in a lively and engaging way, highl…
Psychologists use a variety of research methods and tools to learn about behavior and mental processes. The goal of this book is to introduce students to the “multimethod approach” to research in psychology, including observational, survey, and experimental methods. Students learn the strengths …
The original new work on research methods and elementary statistics recognises that research design and statistical analysis are interdependent. Students need a wide variety of common analysis tools and practical examples, in order to be able to correctly understand the complexities of real-world da…
