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EBOOK GLOBAL BUSINESS TODAY 5E

5th Edition
1760423688 · 9781760423681
We live in a dynamic global environment. Businesses have become increasingly global in the wake of advancements in technology, transportation and the internet. With these new and exciting possibilities come challenges and risks that require a better … Read More
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PART ONE GLOBALISATION
Chapter 1 Globalisation

PART TWO CROSS BORDER LINKAGES: TRADE, INVESTMENT AND EXCHANGE
Chapter 2 Theories of Trade, Investment and Internationalisation
Chapter 3 The Political Economy of Trade and Investment
Chapter 4 Foreign Exchange and Finance


PART THREE COUNTRY DIFFERENCES
Chapter 5 Differences in Culture
Chapter 6 Political and Legal Environments
Chapter 7 Economic Environment
Chapter 8 Ethics and Corporate Responsibility
Chapter 9 Export Market Research


PART FOUR COMPETING IN THE GLOBAL MARKETPLACE
Chapter 10 The Strategy of International Business
Chapter 11 Entering Foreign Markets
Chapter 12 International Marketing and R&D
Chapter 13 International Production, Outsourcing and Logistics
Chapter 14 International Human Resource Management
We live in a dynamic global environment. Businesses have become increasingly global in the wake of advancements in technology, transportation and the internet. With these new and exciting possibilities come challenges and risks that require a better understanding of international business. Global Business Today: Asia-Pacific Perspective 5e is designed to help students understand the opportunities and difficulties facing businesses in this rapidly changing environment.

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